New Faces – I expected Jim Coriddi, vice president dealer division Steve Burger, head of engineering, vice president technology marketing and Joji Tokunaga, president & CEO to have key speaking roles during the General Session. But that’s what happens when you’re ahead of the curve.Ībove: Heather Loisel talks marketing during one of the four General Sessions at ConvergX. It wasn’t so long ago that another OEM took a similar approach and took some knocks for it. It will be interesting to see if this “beyond the box” type of conference will be emulated by more OEMs.
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Instead, the emphasis was centered around providing attendees with insights as to how to be successful in a changing marketplace. During the General Session, there were minimal deep dives into the company’s new and future hardware introductions. I can’t recall an OEM do something like this before. The reason for the selective attendee list was that most content in the General Sessions and the breakouts was focused on high-level strategic initiatives.Ībove: Suzanne Payer took over the emcee duties from Jim Coriddi and impressed everyone with her poise and delivery.īeyond the Box – One had to venture deep into the bowels of the exhibit hall to find the Ricoh hardware. The Executive Suite – ConvergX attendees were primarily dealer principals and one or two key people from that dealership. What follows are my 10 takeaways from Ricoh ConvergX, including examples of how Ricoh is doing their part to get its dealers to think beyond the box.Ībove: Doug Pitassi of Pacific Office Automation (POA) accepts one of the awards won during the awards ceremony on Wednesday evening. Ricoh ConvergX was a prime example of a company thinking outside of “the box.” Perhaps a better way to phrase that is a prime example of a company thinking beyond the box. Of late I have been pleasantly surprised by the agendas, the format, and the content of these events, including the creativity that goes into making these events a worthwhile educational and networking experience. Of late, the OEMs seem to be shaking things up to better engage dealers and keep them out of the casino and in the General Sessions and breakout sessions.
If you’ve attended as many dealer meetings as I have since the early 1990s, you can get cynical about these events. For others, it’s like Barry White sang, “Just can’t get enough.” For some, four trips to Las Vegas in a year is four times too many. The week before Thanksgiving I traveled to Las Vegas for the third time in six weeks and the fourth time this year for the final dealer meeting of 2019, Ricoh ConvergX.
Above: Jim Coriddi kicks off the first day of ConvergX on Monday evening Nov.
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